The C&C taste tradition dates back to 1865, when C&C was founded in Belfast, Ireland. After moving to America in 1955, the company became known for its cone top cans that were lighter and more economical than glass bottles. Cone Top Flavors became an instant hit, and retained the same formulas when they were upgraded to “state-of-the-art” pull-top cans.
In 1962, C&C President Walter Mack (former president of Pepsi) called upon master flavor chemist John Ritchie (inventor of the Pepsi formula) to create a new flavor for C&C Cola. Mr. Ritchie’s popular Classic Cola formula remains to this day, and is a C&C staple.
Since the early years, the C&C brand has been held by different entities—including ITT and RC Cola—but our quality and value proposition has remained the same. The C&C name became increasingly popular during the 1970s, when the first TV ad campaign was launched. These advertisements not only raised awareness of C&C’s product offerings, but also launched the company to a healthy 14% market share in New York.
C&C Cola was acquired by the Kelner Group during the mid-1990s. Under their leadership, a variety of new carbonated and non-carbonated drinks were added to the already-growing product line. Today, C&C produces over 100 different products in 11 different product lines: truly a flavor for every taste preference.
Retro TV Commercials
Click any of the retro televisions below to view an important piece of C&C History. Many of our seasoned soda drinkers will remember these commercials and others from the 1970’s and 80’s. These days, we are so much more than great cola but our commitment to the highest quality and the best possible value is something we carry on from our past.